New Delhi · India / Product, research & curiosity

I like the bit where a complicated thing becomes useful.

I'm Apoorv, a product and research professional working across technology, fintech and green finance. I like understanding how things work, finding the problem underneath the problem, and helping turn ideas into tools people can actually use.

Explore my work ↓Read my writing ↗LinkedIn ↗

Currently thinking about

Products, incentives, technology, and why some ideas make it into the world while others stay in a spreadsheet.

Apoorv speaking at a CEEW event — Research, in the room

Research to product.
Technology to useful things.

The team at the Electric Mobility Dashboard launch in March 2023 — Electric Mobility Dashboard launch · March 2023

01 / Selected work

Problems worth
building for.

My work sits somewhere between research and making: understanding a complex issue, figuring out what people need, and helping shape a digital product or insight that makes the problem easier to navigate.

01 Flagship project

Digital product · Renewable energy · CEEW-GFC

Open Access
Landed Cost Calculator

Turning an existing calculation model into a usable digital product.

I designed and developed a web application that makes a complex open-access electricity cost model easier to use. The underlying Excel calculation was developed by a colleague; my focus was translating it into a clear digital experience.

I later helped explore the tool's commercial potential.

My roleProduct design & web developmentFocusFrom spreadsheet to web app

Explore the live calculator ↗

From model to product

Making a complex calculation easier to use through a practical web application.

01/04

02 Digital product

Dashboard · Electric mobility · CEEW

Making sense of
electric mobility.

Bringing India's EV registration data into one accessible view.

The Electric Mobility Dashboard tracks registrations across seven electric vehicle categories, with views at national, state and RTO levels. It makes a complicated and changing market easier to explore for people following EV adoption and the policy landscape around it.

My work at CEEW has included digital tools and research related to electric mobility. The dashboard is part of that broader effort to make data more useful for understanding the transition.

7 categoriesVehicle segments3 levelsNational, state & RTO

Explore the dashboard ↗

Apoorv demonstrating the Electric Mobility Dashboard to Amitabh Kant at its March 2023 launch — Electric Mobility Dashboard launch · March 2023

Internal research · Renewable energy

Exploring rooftop solar potential

Exploratory work on how building information, machine-learning approaches and solar-resource data could help estimate rooftop solar potential. This included exploring OpenStreetMap building data, Deep Umbra and Google Solar API collaboration.

Internal research, not a publicly launched tool

Fintech · Green finance · Research

Exploring where fintech meets sustainability

Research and concept development around emerging technologies and financial products, including blockchain, tokenisation and smart contracts, and their potential relevance to sustainability and financial inclusion.

Exploratory work is presented as research, not as a launched product.

What connects these projects?

Taking complexity seriously, then making it easier for someone else to understand, decide or act.

02 / About

Not quite a
typical engineer.

Apoorv at a professional technology event — Curiosity tends to take me into different rooms.

Computer science by training.
Product thinking by curiosity.

I studied computer science, but I found myself more interested in the questions around technology than in coding alone.

What problem are we trying to solve? Who is it for? How should it work? And what would make it genuinely useful? Those questions led me towards research, digital products and green finance.

I've worked at the Council on Energy, Environment and Water since 2021, across electric mobility, renewable energy, fintech and the energy transition. The experience has brought together research, data, digital tools and people trying to solve complex problems.

Over time, I've become increasingly interested in product management and strategy: connecting user needs, technology, markets and business decisions to turn an idea into something useful.

I'm also interested in the business side of things. How companies find opportunities, how markets evolve, how capital moves, and why some ideas work while others don't. Fintech and sustainability bring many of these questions together.

Outside work, I'm a reader, a writer and a Formula 1 fan. I enjoy running, good coffee and books that make me reconsider something I thought I understood. Philosophy, psychology and systems thinking keep finding their way into my notes.

I don't have a perfectly mapped-out answer to where all these interests will lead. Part of the fun is figuring that out as I go.

CurrentlyProgramme Associate · CEEW Green Finance Centre

03 / Writing

Ideas I'm
thinking through.

Systems and Synergy is where I explore the connections between business, technology, systems and human behaviour. I write to understand ideas more deeply, not to pretend every question has a neat answer.

Read Systems and Synergy ↗

JUN 2025

Thinking in Systems, Designing for Users

↗

✳

Not every thought needs to become a lesson. Sometimes it's enough to follow a question and see where it leads.

04 / Beyond work

Life outside
the job title.

Curiosities, rituals and the things that keep me interested. Not a second résumé, just a few things that make the days feel like mine.

A collection of books from Apoorv's reading shelf

01 / Reading

Books that rearrange
the furniture in my head.

Psychology, philosophy, business, biographies and systems thinking.

02 / Running

One more kilometre.

Road races, early starts and learning to keep going.

Coffee and a desk setup for reading or work

03 / Coffee and notes

A little time to think.

A good cup, a notebook and enough quiet to follow a thought.

04 / Formula 1

Strategy is part of the sport.

Race weekends, split-second calls and a Mercedes model on the desk.

05 / People and milestones

Some rooms, teams and moments I have been lucky to be part of.

A university event team at TEDxMAIT — TEDxMAIT

A group photograph at an ISB programme event — Learning and community

A financial technology event presentation — Technology and collaboration

A public engagement event related to energy transition — Energy transition

05 / Selected research

Work that goes
beyond the screen.

Digital products are one part of the work. Research, explainers and public writing help make complex market and policy questions more accessible too.

Research report · 2025Navigating India's Electric Mobility Transition↗ Research report · 2023Greening India's Automotive Sector↗ Op-edEV sales cross the one-million mark in India↗

06 / Contact

Have an interesting
problem?

I'm always happy to hear from people working on interesting problems, exploring similar ideas or taking a different approach to something I care about. If something here sparked a thought, feel free to get in touch.

apoorvminocha1@gmail.com ↗

LinkedIn ↗Systems and Synergy ↗GitHub ↗

I like the bit where a complicated thing becomes useful.

Problems worthbuilding for.

Open AccessLanded Cost Calculator

Making sense ofelectric mobility.

Exploring rooftop solar potential

Exploring where fintech meets sustainability

Not quite atypical engineer.

Ideas I'mthinking through.

Why I Lift Like a Monk

Mental Model Razors and the Ritual of Reflection

Comfort Is Costing Us Cognition

Pick a Lane, Win Small, and Keep Running

The Art of Navigating the Unknown